BUS-346 - Principles of Marketing

Course Description

Introduction of the marketing process: identifying target markets; developing and launching products or services; and managing pricing, promotion, and distribution strategies. Focus on leveraging technologies that result in innovation and impact marketing practice. Recognition that markets are global. Ethics and social responsibility in marketing decision-making. 4 lectures. Prerequisite: A grade of C- or better in all of the following: ECON 222, BUS 207. Prerequisite for Industrial Technology majors/minors: ECON 201.

Faculty Narratives

Lisa Simon

In addition to developing the 4 Ps of marketing (product, place, price, and promotion), this course addresses ethics and social responsibility in marketing decision-making. Additionally, a specialized lecture on green marketing is delivered in Lisa Simon's BUS 346 courses.

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